Hugh Roberts and I have had discussions about the like button. What do you think? Do you like the LIKE?
During my recent blogging break, I heard the news that Instagram is trialling (with some of its users’) the removal of the ability to see who has ‘liked’ a post and how many ‘likes’ the post has had. Only the author of the post will have access to the information.
Photo by Pixabay on Pexels.com
Why are Instagram conducting the trial?
There are a number of reasons why the trial is being conducted but the main reasons are because some Instagram users reported that seeing too many ‘likes’ on a post made them feel demoralised.
In turn, some users went on to delete their account or develop ‘social media envy’ at seeing how well other users were doing compared to themselves. One user admitted that, for them, ‘the number of ‘likes’ was more important than the content’; in other words, they saw Instagram as more of a popularity contest.
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