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How to Write the Perfect Pinterest Bio

Writing the perfect Pinterest bio develops your credibility. Writing a perfect bio is important for all your social media. It will be interesting to learn how the Pinterest bio differs from other bios. For example, I recently learned from Maria Perez that the Twitter bio should include hashtags, but probably no more than three. This is just one of the many tips offered on Networking Bloggers each month.

Marissa Wood is an expert member of Networking Bloggers in the area of Pinterest. In March we focused on Twitter tips. This month we are focusing on Pinterest tips and Marissa Wood has graciously agreed to be the Group Hostess for this month. Did you know that you can open a business Pinterest account and find out your analytics? Besides writing the perfect Pinterest bio, see what additional tips Marissa shares on her website. Did you know your Pinterest Biography can actually help you get found? Check out how to optimize this area of your Pinterest profile with these 7 tips!

Your bio will be the first impression visitors have of your Pinterest board. When done right, it can increase your subscribers and followers and lend itself to a stronger brand on social media.

It’s not difficult to create a great Pinterest bio, but there are certain elements to consider. Here are some of my top suggestions for writing your Pinterest bio.


A little text is essential for your brand, but keep in mind that when people visit your Pinterest page, they’re looking for more visual interaction than words. Short and sweet is the best policy, especially since Pinterest only allows you 160 characters for your description.

Of course, start with your brand or personal name. Then, highlight the most important parts of your business and/or board, but don’t get too wordy. A couple sentences are more than enough.


As you write your bio, keywords can help you make it searchable. Good keywords not only succinctly tell what you do, but they will also benefit your SEO strategy.

Just remember not to keyword stuff. Too many keywords will make your bio look cheap and tacky and can result in a search engine penalty that hurts your SEO rather than helps.


Since you have very few characters to work with, but you want to make a good impression, work your tagline into the bio. If you don’t have a tagline, this is a great opportunity to make one. It’s basically one sentence that explains what you do and who you are. It should also include a keyword or two. See this list for examples of great company taglines.


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Source: 7 Tips for Writing the Perfect Pinterest Bio

9 replies »

    • I haven’t explored it much, but since we are studying it in Networking Bloggers I wanted to make her post available. I have a lot of learning to do. 🙂


  1. Great share Marsha. I’m on Pinterest, as well as so many other sites. I honestly don’t have time to spend there, I just send things to my boards. There aren’t enough hours in my day to get more involved there, but at the very least, my photo is up with a brief bio. Done. Lol. 🙂


  2. Hi Marsha,

    I really believe there are a lot of opportunities for businesses on Pinterest. People still underestimate it till this day!

    Thank you for the awesome tips 🙂



    • To be honest, I am learning too. This was a pressed post by one of the people in our Networking Bloggers Facebook Group. BTW, I’d love you to join our group. There are quite a few other authors in the group. So we are studying one social media per month to try to get ourselves up to speed. Each expert takes the lead for a month. Last month we studied Twitter. I had a huge increase in the number of twitter followers last month, and this month I’m up even more, about 700 since I started with Networking Bloggers. I find that I’m interacting with more and more authors that way as well as other people who have the same interests. I understand it a lot better. Thank you so much for commenting. You are an awesome friend. I am sure sorry that I missed seeing you when I was in Australia. 😦 I hope you had a great summer! Did you go to England?


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Hi, I'm Marsha Ingrao, a retired educator and wife of a retired realtor. My all-consuming hobby is blogging and it has changed my life. My friends live all over the world. In November 2020, we sold everything and retired to the mile-high desert of Prescott, AZ. We live less than five miles from the Granite Dells, four lakes, and hundreds of trails with our dog, Kalev, and two cats, Moji and Nutter Butter. Vince's sister came with us and lives close by. Every day is a new adventure.

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