Brand Yourself in the Blogosphere? How?

Why Do You Need to Brand Yourself?

“Brand me? I’m not a cow, Peter! ” Amy Amateur said.

brand logos“Even amateur bloggers need to brand themselves.” Peter Problogger said.


“Why are you blogging?”

“I don’t know. I just want to write and share what I know.”

“Share what to whom?”

“Hmm, Whatever I think, right? Everyone, I guess.”

“You need a brand. How will people remember you?”

“I’m pretty?”

“So are lots of bloggers.”

“I’m fun.”

“So are lots of bloggers. Three million posts a day – remember”


Brand logo
Always Write #7 I’m not crazy about 5 & 6

How Do You Brand Yourself?

My husband and I live in ranching country. “Brand” sounds painful, not to mention hard to do!

Put on your thick skin! This might hurt.

  1. Name yourself.
    • Brainstorm ideas. What do you like? What are your characteristics? What is the purpose for your blog?
    • My husband and I chatted. Rudy, our Chamber President, calls me a social butterfly. My husband suggested “Fly By Night.”
    • The tagline for this blog was Just Write, but than name did not have the punch I wanted for a logo.
    • When I said, “Always Write” Vince’s eyes lit up and he laughed. “That’s you.” (I may be a little bossy and opinionated.)
    • Besides, I could make an acrostic out of Always Write. I love acrostics.
  2. Unify everything under the same name.
  3. Create your logo.
    • It might be your picture. My friend Ralph said, “It’s just me.” He’s right. His face is his brand. Having your face somewhere on your blog makes it easier to communicate with you. I especially look for them on the about me page.
    • has templates to create logos.
    • Try out backgrounds. When I showed my experimental backgrounds to Vince, he lacked enthusiasm. Back to the drawing board
  4. Add elements like shapes and lines. Janice Wald in Mostly Blogging says that every graphic should have a line. I thought maybe a triangle logo would work. offers only square logos, so I went with a triangle on a square. “I like red,” Vince said.
  5. I designed several. When I asked for your opinions, you liked the same one I did. You can see it in my header now.
brand logo
Always write #8

Brand Design Problems

It’s fun and easy to play with Canva logos. There are some design issues, though.

  • See how my border misses the left margin on the bottom?
    • The circles that appear when you move click on elements to move them cover the margins.
    • You can fill the space in Photoshop if you don’t want to correct it in Canva.
Brand logo
Always Write #9
  • The tip is not quite centered on this one, and there is a hair of pencil wood that is not quite right on the top. I worked with it but it needs more precision.

Am I right?

Yep, I’m always “write.”

Are You Going to Make a Brand?

Do you have a personal brand? What process did you use to identify yourself?

I received this twitter from  Nov 14

At , we use to make custom course banners for faculty courses.

Brand Summary

Even amateur bloggers benefit from having a brand. Logos help amateur bloggers develop a focus for their blog. Creating them also develops design skills.

There’s a company that specializes in helping people find themselves called Brand Yourself. Even non-bloggers have reasons to consider branding their image.


Thank you all for your input on my brand. I chose the most popular logo. Since that time Daniel Renteria from The AARC began redesigning my blog. He used my design to create a slimmer more professional design. Daniel used a triangle only. 🙂

The hardest part of hiring a professional designer is knowing what you want. Using made it easy to leap from what was in my mind to my amateur design to a professional design. I gave Daniel an idea to start.

Related Posts

  1. 7 Steps to a Successful Brand for Your Personal Blog
  2. How Turned Me into a Graphic Artist
  3. How to Post to Multiple Social Media Accounts and Still Breathe
  4. Seven Tips for Using Photos in Your Blog
  5. 7 Things You Can Do to Build An Awesome Personal Brand
  6. The First Step To Building Your Personal Brand
  7. The Complete Guide to Building Your Personal Brand

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I’d also love it if you’d like my Facebook page, TC History Gal Productions. (The story of TC History Gal is a short story. It’s on my About Me page.) 🙂

11 responses to “Brand Yourself in the Blogosphere? How?”

  1. Janice Wald Avatar

    Hi Marsha,
    How supportive you are! Thanks for linking to me! Thoughtful!


    1. Marsha Ingrao Avatar

      Thank you. I know you do the same. 🙂


  2. […] Brand Yourself in the Blogosphere? How? […]


  3. Home's Cool! Avatar

    Idk. I like red! hahaha!
    Actually, it is hard for me to pick a fave, here. I can narrow it down, though, to the ones with the lined backgrounds. Those like better than the others.
    I find the colors, though, all maybe too intense or dark. Pastels are popular these days… 😉 However, the whole triangle/acrostic thing is just right! 😉


    1. Marsha Ingrao Avatar

      Awesome, thanks so much for your input! That means a lot!!!! ???


  4. diannegray Avatar

    I like #8 Marsha. And yes, a brand is very important 🙂


    1. Marsha Ingrao Avatar

      Great. I feel empowered with, but I still have very little artistic sense. I’m a copy cat!


  5. the eternal traveller Avatar

    I’ve studied them all and I think I like #1 best. I would like to have a brand and I know exactly how I would like it to look but I have no idea how to create it.


    1. Marsha Ingrao Avatar

      Maybe we can work on that, too. Leanne is very artistic. She might have some ideas.


  6. writeanne Avatar

    I would vote for #9. I don’t know where you get your energy but you’re amazing. Good luck with the branding 🙂


    1. Marsha Ingrao Avatar

      Thanks, Anne. I look at other people and think the same thing. But yesterday was a busy day. I had a meeting at 6:30 am, came home wrote a post, interviewed high school kids for three hours, rushed home and popped some popcorn for dinner, and rushed to another meeting. It was kind of crazy! 🙂


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