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How Many Internal Links Would You Recommend?

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Internal Links Pros and Cons You Decide

Most pro bloggers promote internal links as a way to keep traffic on your site longer. Some readers do not want to be distracted by internal links.

internal links

Do you chase every link in an article?

The Definition of Internal Linking

“An internal link connects one page of a website to a different page on the same site. In an internal link, the source domain and target domain are the same.” The Seven Commandments of Internal Linking

The Reason for Internal Linking

“The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.” The Seven Commandments of Internal Linking

Today I spent about 45 minutes on a vanity blogger’s site reading one 331 word post. It had 17 links. I clicked on every link. Most of the links were worth a comment, but I did not take the time to make 17 comments. Although I enjoyed my visit to Melinda’s blog immensely, I wonder how many people would take the time to follow 17 links. Keep in mind that each of those links had tons of links also.

What would you do?

How many internal links do you use in your posts?

I love to hear what you think! If you prefer, link to your post on this subject in the Always Write comment section.

If you know someone who has thoughts about blogging, please pass along this article. Thanks so much!

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35 replies »

    • Cool link, Janice! Vocabulary is the worst hangup I have in blogging! We think we know what someone means until we try to execute it. By the way, Debby and I are just in awe of how much you get done in a day and how knowledgeable you have become. You do a fabulous job! 🙂


  1. Hi Marsha,
    I was the one who read 100 links were okay before Google invoked penalties. However, you said that was for 1500 word posts. I strive for a minimum of 100. Although I heard 100 was okay, I may average 12.


    • Wow! That is interesting. I’ve never seen 100 in a post. That would keep me busy for days! I’m trying to add more. I find it difficult to get more than one or two of my own links. I get more when I count outside links.


  2. I’m with those who only link when necessary.
    I think of the reader: Will he know the meaning of this technical term? Will he want to read the previous post, since this post is part 2? Will he wish he could follow my research himself?
    If so, I link.
    I never think about SEO unless I read something about it. It is fine for those who are merely collecting hits. I am collecting needy people who appreciate me b/c I can help them. Big difference, there.
    And I only click on a link if I really DO wish I knew more, and I do so with thanksgiving in my heart. Really.
    And I do unto others as I would be done by. ❤ K

    I already commented but forgot this: I always choose to let the link open on another page.
    If the link is to another site, I do want it to be easy for the reader to return. If the link is internal to me, I do want the reader to have a bazillion tabs of my site open, to remember me by. 😀


  3. I have never used an internal link, though I sometimes link to other sites for further reading. I do not come across them too often in my blog browsing, either, but when I do, there is usually only one or two present per post. I sometimes click on them but more often do not.


    • I have linked often to a wikipedia site if I’m talking about something new to me. I think it is as much for my benefit as for others. The problem with outside links is that they expire. The experts say to write an article yourself, then link. Well, I don’t know about you, but I don’t want to write tons of articles about a museum I visited once in Delaware, or a rock quarry in Maine. I do not have enough information. Once I am gone from the place, it is gone from me! Sometimes I break my travel posting into more than one post, then it is appropriate to link to those. Most of yours are poetry, which is very esoteric. I’m not sure that esoteric links to esoteric, but I could be mistaken. If they were all love poems or nature poems, maybe. But your poems are deeper than either pure love or pure nature. You could do cat links, maybe, and definitely adventures with Sir, links! 🙂


      • I want to write more articles/blog-style entries, and especially more misadventure posts. Occasionally, I will link to YT, but then I have to go back and make sure that the link is still live, as you mentioned. Bit of a hassle.

        Once in a great while I will write an educational-style entry tied in with an event- I like to do volunteer event photography for various non-profits and will sometimes blog about it. I usually put in my own researched information with a few links for further reading. As you mentioned, I do not want to write myriads of long articles myself on a subject.

        I want to do more bloggy-style entries in the future, with podcasts, so your tips are extremely helpful to me. Thanks. All the best,



        • I’m glad. It seems that misadventures are the way I learn. I got a 502 error message on my blog this evening, and shut everything down. A technician deactivated all my plugins and I’m back in business, but… All my plugins are deactivated, and I have to figure out what’s wrong! Yikes! 🙂 That’s been a two hour interruption since I a pressed publish on a page! 🙂


  4. Thanks for spending so much time with me! Once I learned about links, I went after them with a vengeance. 😉
    I asked a blogging niche blogger how many were too many. She said 100. Now I’m wondering if her tongue was firmly in her cheek????


    • I read that too, but I think that was for 1,500 words. I personally think that is way too many. I get overwhelmed by professional bloggers and their links. Sometimes they do a whole course with just one post. I know I need to beef mine up, and actually that is on my to-do list for today. I’ll be lucky to get about 3 or 4 per 500 words, I think. I don’t have that many related items. I redid a couple of posts yesterday after writing that and added about 3. Then I created a page with all the topics about relationships. I may post that instead or in addition to. Even so, on my favorite topic of building relationships, I think I only have 5 published articles on this website. BTW what is a niche blogger?


      • That’s it? You are speedy! I guess that what “quick witted” means! I am a little “slow-witted” so it takes me longer. I can still come up with something funny, just not so fast! 🙂


    • I hardly link at all. In fact, today I’m going back and trying to link to internal articles. On my other site they did not always relate to each other very well. I agree with you about enjoying the new one, though. I get overwhelmed with too many links. If I do follow them, it’s usually only about 3 or 4 at the most, and that’s if I’m not in a hurry. 🙂


  5. That’s strange. I hardly ever do internal links in my blog, but at the moment I am in the middle of drafting a fun “educational” new post with photos and gifs from previous posts due to come out on Friday afternoon your time. I am linking the photos and gifs to their relevant posts and there are about eight links.
    Ralph 😀 ❤


    • That seems about right to me, MFR. Your posts are pretty long, and you have been writing for a long time, so you could easily have 8 articles that related. I don’t think I have that many that relate to each article. Maybe on my Streaming Thoughts site, but on Just Write, I haven’t been doing it long enough. RVBFM 🙂 xoxox





Hi, I'm Marsha Ingrao, a retired educator and wife of a retired realtor. My all-consuming hobby is blogging and it has changed my life. My friends live all over the world. In November 2020, we sold everything and retired to the mile-high desert of Prescott, AZ. We live less than five miles from the Granite Dells, four lakes, and hundreds of trails with our dog, Kalev, and two cats, Moji and Nutter Butter. Vince's sister came with us and lives close by. Every day is a new adventure.

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